John Roberts Pitkin (1794 - 1874) was a merchant, entrepreneur, and landowner whose foresight and vision led to the early development of areas in eastern Brooklyn. Beginning in 1835 with land he purchased in New Lots, he started to develop a town he called East New York. Though he lost much of his land in the Panic of 1837, his ambitions led to the founding of the Woodhaven, Queens.

The son of a shoemaker and the third of six children, Pitkin was born on September 24, 1794, in Hartford, Connecticut, to John and Rebecca (Andrus) Pitkin. He began his career in the mercantile business in partnership with S. and L. Hulbert in Augusta, Georgia. In 1823, he married Sophia M. Thrall, and together they had seven children.

By 1832, he had relocated to New York City to work in the dry goods business. After visiting the area of New Lots, at that time a largely rural region in the eastern part of Brooklyn, he was impressed by the vast expanses of land so close to New York City, and he made plans to develop it into a new city, the Village of East New York. On July 1, 1835, Pitkin bought his first piece of property on land that he called Woodville for the dense woods that covered the area. Together with his brother-in-law, George W. Thrall, they purchased land, had it surveyed, and began to lay out streets and building lots, which were sold for $10 to $25 each. To attract buyers, Pitkin began the area’s first newspaper, called The Mechanic. In addition, he opened a shoe factory, the East New York Boot and Shoe Manufactory Company of New York. Located on Liberty Avenue, the enterprise employed about 100 people.

Pitkin’s dreams were dashed by the Panic of 1837, a major economic depression that lasted into the 1840s and forced him to sell much of his land. However, he retained the small section he called Woodville, and by 1853 it had grown considerably into a village. When the town applied for a post office, the request was rejected because there was already a Woodville in upstate New York. In the end, the inhabitants voted in favor of Pitkin’s top choice of name, and the town became Woodhaven.

Pitkin’s first wife, Sophia, died in 1849, and he remarried on June 11, 1857, to Mary Allyn. Together, they had three children. Remaining in Woodhaven to raise his family, he later died on September 2, 1874, in Brattleboro, Vermont, at the age of 79. In May 1897, the street originally called Broadway was renamed in Pitkin’s honor by the New York City Council. Today, Pitkin Avenue runs from East New York Avenue in Brooklyn to just past Centerville Street / Hawtree Street in Ozone Park. Pitkin’s grave is located on a hilltop in Cypress Hill Cemetery and overlooks the communities he helped to establish.